Things to do in Sapporo – Top 11 Activities

A visit to Japan’s northern island Hokkaido isn’t complete without exploring its largest city, Sapporo. While first-time tourists often stick to Tokyo, Kyoto, and Osaka, Sapporo, known for its beer and nearby ski resorts, is often overlooked.

But, if you’re looking to escape the tourist crowds and possibly the heat, this guide of Sapporo activities can inspire you to venture further north. Based on my personal experiences and feedback from other travelers, these activities highlight the best things to do in Sapporo.

1. Take a Walk in Odori Park

Source: sapporo.travel and wanderwut.com

Instead of getting overwhelmed with what to do in Sapporo, I started simple by visiting Odori Park, located right in the heart of the city. This park stretches about 1.5 km, providing a lush green oasis amidst the urban setting. It’s perfect for leisurely strolls, picnicking, or enjoying various seasonal events and festivals.

During winter, it transforms into a wonderland for the Sapporo Snow Festival, showcasing intricate ice sculptures. But don’t you worry about the cold, there are plenty of nearby cafés and restaurants offering cozy spots to warm up after exploring the park’s festive atmosphere.

• Recommended season: All
• Price: Free
• Opening hours: 24/7

2. View The City from Sapporo TV Tower

Source: tv-tower.co.jp

While exploring Odori Park, don’t miss the Sapporo TV Tower for an elevated view of the city. The observation deck offers breathtaking panoramic vistas of Sapporo and the surrounding mountains, making it an essential stop for photographers and sightseers alike.

Besides the views, the tower has a souvenir shop and a café, perfect for a relaxing break. The area around the tower is bustling with activity, with Odori Park right at its base.

• Recommended season: All
• Price: ¥1,000
• Opening hours: 9:00 – 22:00

3. Have a Picnic in Maruyama Park

Source: wanderwut.com

One of the best things we did in Sapporo was visit Maruyama Park. Since our visit happened during the famous Golden Week in Japan, the park was filled with food stalls, cheerful people, and, of course, the oh-so-lovable cherry blossoms. You can easily get delicious grilled items, drinks, and sweets around the park, or pack a few bentos from the nearby supermarket, just a few minutes’ walk away.

• Recommended season: Spring and summer
• Price: Free
• Opening hours: 24/7

What more to do while in Maruyama Park

• See the animals in Sapporo City Maruyama Zoo: The Maruyama Zoo is home to over 150 species of animals, including polar bears, red pandas, and snow leopards. The zoo is dedicated to conservation and education, making it a great visit for families and animal lovers. The exhibits are designed to mimic natural habitats, providing a wonderful learning experience.
• Pay your respect at Hokkaido Jingu: This Shinto shrine, located within the park, is a beautiful and serene place to visit. Established in 1871, it enshrines four kami, including the soul of Emperor Meiji. The shrine grounds are particularly beautiful during cherry blossom season, offering a tranquil escape from the bustling city.
• Climb Maruyama Mountain (円山山頂): For those who love hiking, a climb up Maruyama Mountain is a must. The trail is relatively easy and takes about 90 minutes round trip. At the summit, you’ll be rewarded with stunning views of Sapporo and the surrounding landscape. The hike is especially popular during the fall when the leaves change color, creating a picturesque setting.

4. Cheer in Sapporo Beer Museum

Source: sapporobeer.jp

When people think about Sapporo, a city isn’t always the first thing that comes to mind. Instead, it’s their famous beer. So, of course, you’ve got to have a Sapporo beer in Sapporo – and where better than directly from the source?

A visit to the Sapporo Beer Museum isn’t just for beer enthusiasts but also for anyone interested in the history of Japan’s oldest brewery. The museum, located in a historic red brick building, offers guided tours that dive into the brewing process and the company’s history.

While the tour itself is free and doesn’t require a reservation, if you want to taste some fresh brew, you’ll need to pay. The prices are very reasonable, starting at ¥400 for one beer or ¥1,000 for a tasting trio.

• Recommended season: All
• Price: Free (paid tasting is also available)
• Opening hours: 11:00 – 18:00

What more to do while visiting Sapporo Beer Museum

• Feast at Sapporo Beer Garden: Next to the Sapporo Beer Museum, the Sapporo Beer Garden is a must-visit. Housed in the same historic complex, it offers a unique dining experience where you can enjoy delicious Genghis Khan (a local lamb dish) along with the freshly brewed Sapporo beer.
• Shop at Sapporo Factory Mall: Just a short walk from the museum, this large shopping complex is housed in a former brewery and offers a wide range of shops, restaurants, and a cinema. It’s a great place to satisfy your hunger and pick up some souvenirs.

5. Get a sugar rush in Shiroi Koibito Park

Source: shiroikoibitopark.jp

For anyone with a sweet tooth, Shiroi Koibito Park in Sapporo is a must-visit destination. This whimsical park, dedicated to the famous Shiroi Koibito cookies, offers a magical and delicious experience. The chocolate factory tour provides an insider’s look at the cookie-making process, and the hands-on workshop allows you to create your own tasty souvenirs.

Shiroi Koibito Park features British-inspired architecture, creating a charming English village atmosphere. Even if it might feel a bit too familiar for some tourists, its well-kept gardens and seasonal flowers make it perfect for strolls and photos.

To round out your visit, the Sweets Café offers a variety of delicious treats, including pastries, cakes, and, of course, Shiroi Koibito cookies. It’s a cozy and inviting setting, making it an ideal spot to relax after exploring the park.

• Recommended season: All
• Price: ¥800 (adults)
• Opening hours: 10:00 – 17:00

6. Explore Moerenuma Park

Source: moerenumapark.jp and japan.travel

Moerenuma Park is another destination to keep in mind if you are looking for the best activities in Sapporo. This expansive park, designed by renowned sculptor Isamu Noguchi, offers a blend of nature and modern art. Visitors can explore various sculptures and installations, each thoughtfully integrated into the landscape.

The park features attractions like the iconic Glass Pyramid, which houses an art gallery and provides panoramic views of the park. The Sea Fountain, with its impressive water shows, is another highlight. For those who enjoy outdoor activities, Moerenuma Park offers wide-open spaces perfect for picnics, cycling paths, and a playground for children.

Throughout the year, the park hosts seasonal events and festivals, making each visit unique. For example, if you like to keep an eye on the cherry blossoms forecast, this could be your winner in spring (usually late April to mid-May). Autumn, on the other hand, offers warm colors from the trees, and winter transforms the park into an exciting winter wonderland, perfect for skiing.

And don’t worry if you didn’t bring your gear with you—from bikes to strollers and skis—it can be rented on the spot. Read more on Moerenuma Park’s website (luckily available in English).

• Recommended season: All
• Price: Free entrance
• Opening hours: 07:00 – 22:00

7. Visit Okurayama Ski Jump

Source: okurayama-jump.jp

Okurayama Ski Jump is another must-visit in Sapporo, offering unique experiences year-round. Built for the 1972 Winter Olympics, it’s a thrilling spot for ski jumping fans – or anyone who is curious. In winter, watch ski jumpers practice and compete, and explore the Winter Sports Museum for a deep dive into the sport’s history. The lift ride to the observation deck provides stunning views of snow-covered Sapporo.

In summer, the area transforms with lush greenery, perfect for hiking and sightseeing. The observation deck offers panoramic views of the city and surrounding landscapes, and you can watch athletes train on the synthetic ski jump.

And don’t worry if your blood sugar drops or you’re feeling thirsty. Café REPOS on the first floor can offer you some treats, and even beer.

• Recommended season: Winter (for the jumps)
• Price: ¥1,300 (for observation lounge and museum)
• Opening hours: 08:30 – 20:30

8. Enjoy the nightlife at Susukino

Source: wanderwut.com

If you’re drawn to the darker hours of the day and fancy a drink or five, Susukino is your go-to spot. It’s right in the heart of Sapporo, which of course, also means you will find plenty of shops and other goodies to bring home with you.

But anyway, for you night owls out there who wish to move your hips or beer holding hand – Explore cozy izakayas offering local delicacies, trendy bars, and clubs filled with music. Savor a range of drinks, from local brews to international cocktails, all amidst the lively atmosphere of this nightlife hotspot.

But remember, stay hydrated and avoid taking a boozy nap on the road, especially during the winter season.

• Recommended season: All
• Price: ¥500-¥900 (general drink prices)
• Opening hours: 08:30 – 20:30 (for izakayas/bars)

9. Go on a shopping spree at Tanukikoji

Source: sapporo.travel

If shopping is your idea of fun, Tanukikoji is the place to be. This bustling shopping arcade stretches over seven blocks and is packed with a variety of stores, ranging from traditional Japanese shops to trendy boutiques. You can find everything here: clothing, souvenirs, electronics, and even quirky knick-knacks.

The arcade is covered, making it an ideal destination regardless of the weather. Alongside the shopping, Tanukikoji also offers numerous eateries, cafes, and bars where you can take a break and enjoy some local cuisine. It’s a vibrant area that’s always buzzing with activity, perfect for people-watching and soaking in the local culture.

• Recommended season: All
• Price: Free (excluding shopping costs)
• Opening hours: Varies by shop, generally 10:00 – 20:00

10. Travel to Hill of the Buddha

Source: visit.sapporo.travel

When considering what to do in Sapporo, you are, of course, not limited to only the city itself but may find nice experiences a bit further away. One of those experiences is without a doubt the Hill of the Buddha.

Located on the outskirts of Sapporo, the Hill of the Buddha is a breathtaking site that combines art, architecture, and spirituality. Designed by renowned architect Tadao Ando, this stunning monument features a massive 13.5-meter tall Buddha statue surrounded by a hill covered with lavender plants. The serene and meditative atmosphere is enhanced by the thoughtful design, which guides visitors through a tunnel before revealing the majestic statue.

The best time to visit is during the summer when the lavender is in full bloom, creating a sea of purple around the Buddha. However, the site is equally impressive in winter when the snow adds a sense of tranquility and purity to the scene.

To get there, which takes about 1 hour in total, you can take the subway from Sapporo Station to Makomanai Station on the Namboku Line. From Makomanai Station, you have a few options: you can take a 15-minute taxi ride, or hop on the local bus that heads towards Makomanai Takino Cemetery, where the Hill of the Buddha is located. Alternatively, if you have the option to rent a car, the entire journey from central Sapporo takes around 30 minutes.

• Recommended season: Summer (for lavender) and winter (for snow)
• Price: Free
• Opening hours: 9:00 – 16:00 (hours may vary by season)

11. Explore Takino Suzuran Hillside National Park

Source: sapporo.travel

While visiting the area near the Hill of the Buddha, you can get even more entertainment for your time by visiting Takino Suzuran Hillside National Park.

Located next to the Hill of the Buddha, this expansive park offers a variety of outdoor activities and beautiful landscapes, making it an ideal spot for nature lovers and families. The park is divided into several zones, each with its own unique attractions and charm.

In spring and summer, the park comes alive with vibrant flower gardens, including the famous fields of lilies that bloom in a sea of colors. There are numerous walking and cycling trails that meander through the scenic landscape, providing ample opportunities for exploration and relaxation. The park also features playgrounds, picnic areas, and even a small waterfall, making it perfect for a day out with the kids.

During the winter months, Takino Suzuran Hillside National Park transforms into a winter wonderland, offering a range of snow activities such as sledding, cross-country skiing, and snowshoeing. The park’s gentle slopes and designated play areas make it a safe and enjoyable destination for winter sports enthusiasts of all ages.

To get there, you can conveniently combine your visit with the Hill of the Buddha. The park is easily accessible by car, taking around 30 minutes from central Sapporo. Alternatively, you can use public transport, with the same subway and bus options that lead to the Hill of the Buddha.

Festivals in Sapporo

Source: snowfes.com

If you already have your dates set for visiting Japan, the festivals below might help you decide if Sapporo is worth visiting. These festivals bring more activity to the area (in a good way), but also affect the availability and prices of accommodations.

• Sapporo Snow festival (February 4-11)
• YOSAKOI Soran Festival (Jun 5 -9)
• Hokkaido Shrine Festival (June 14-16)
• Sapporo Craft Beer Forest (July 6 – 7)
• The Moerenuma Artistic Fireworks (September 7)
• Sapporo Autumn Fest (September 6 – 29)
• Sapporo City Jazz (July 13 – December 10)

Explore more events in Sapporo, Hokkaido at Sapporo Travel.

How to get to Sapporo in Hokkaido

Deciding what to do in Sapporo is one thing, but figuring out how to get there is another. The two best ways, no matter which city you start from, are either domestic flights or the bullet train (shinkansen).

Flight prices can vary significantly depending on which Japanese city you start from and the season. Generally, prices range from €40 to €100 for direct flights from Tokyo, Nagoya, Fukuoka, and Osaka. However, keep in mind that if you need a check-in bag, this can increase the price by around €15.

Where to compare flight prices in Japan (my favorites):

• Google Flights
• Skyscanner

The Tokyo to Sapporo shinkansen is the most popular option due to many tourists starting their Japanese adventure in Tokyo. Price-wise, the trip costs around ¥22,380 (about €130) and takes close to 8 hours. Unfortunately, there is no direct train from Tokyo to Sapporo; you will need to make a brief stop at Hakodate-Hokuto, and then continue into the heart of Sapporo.

Personally, I took the shinkansen to Sapporo because I enjoy the views and needed to work during the journey. On my way back, specifically to Fukuoka, I took a flight. The airport was easily accessible from Sapporo city center, with a direct train connection taking under 30 minutes from Sapporo Station to New Chitose Airport (one of two nearby airports).

To summarize the best things to do in Sapporo, Hokkaido

As you might have noticed, Sapporo is aimed more at a sportier crowd who don’t mind the cold and perhaps enjoy beer. Even so, thanks to Japan’s amazing train service, you can easily include it in your Japan trip and collect some amazing memories while you’re there.

The greatest quality of Sapporo is that no matter the season, there is something for you to enjoy and explore. It’s also more affordable than Tokyo and Osaka. I personally managed to get some really nice hotel deals for under €50 per night – very central and very comfortable.

So no matter your goal while exploring Sapporo, I hope this guide has given you some valuable insights and inspiration to make the trip one worth bragging about to your whole family and spamming posts on Instagram. Fun travels!

FAQ – What to do in Sapporo, Japan